About Me

I'm Nicholas Lamkin, a Marketing student at The Ohio State University's Fisher College of Business, graduating in December 2026 with a specialization in Marketing and a minor in Video Arts. At my core, I'm a storyteller. I believe there are stories living everywhere in the world, and it's my passion to find them and convey them in the most powerful way possible. That belief is what drives everything I do, from the campaigns I build to the films I produce.

For me, the creative process always starts with curiosity; asking who the audience is, what they care about, and what truth is worth telling. Every story has a pulse, and my job is to find it before a single frame is shot or a single word is written. Analytics are how a story talks back: they reveal what resonated, what fell flat, and where the next chapter needs to go. A spike in engagement isn't just a metric; it's the audience leaning in. A drop-off is a plot hole. I see data not as the opposite of creativity, but as one of its most honest collaborators, a constant conversation between what you made and what it meant to the people who experienced it.

When I'm not deep in a project, you'll find me at the gym, out on a hiking trail, or cheering on the Bengals, Reds, and of course THE Ohio State Buckeyes. I'm especially fired up about the future of agentic automation and how AI is reshaping the way brands communicate and connect. For me, that's just the next frontier of storytelling, and I can't wait to be part of it!